Fundamentals of effective SEO content writing
There was a time when effective SEO content writing was all about placing the keywords in the right places and in the right quantity too; anyone who has these magical skills can easily pull of top Google rankings in no time. These skills cannot be overlooked still but there are other factors that matter a lot as well now. Now people also have to build links from other sites and building them naturally is the concern of the content writer only. I consider this the hardest part of SEO today; this is why we see a high usage of social media marketing just so more and more links can be obtained.
Remember, if your content is not that good then it will not really matter how much you optimize it. Let me put it into simple words; a good content writer will always prepare content that will attract people and make them share it and link to it; it should be inviting enough. Now since you know the basics of effective SEO content writing; let me explain a couple of extra fundamentals too in order to make things easier for you.
Firstly, concentrate on the headline. What do you think, only readers love headlines? Well, search engines love them as well. You need to put in some time over this. Keywords need to be chosen wisely and then placed in the headline. I would say that you place them in the start of your headline and wherever possible make use of the H1 tag. Then we move on to the title tag. Several people go wrong at this stage; either they will make an entire list of keywords or there will be none at all. The title tag gets counted as a very important SEO factor. It should be kind of similar to your headline; this is what the readers will view as the clickable link. Also, in order to gain more search visibility, title tag contains alternative phrases. Title tag can go up to 70 words long but remember that Google would not pay attention to all of them; just the first few. If you are still doubtful, make use of your headline again.
Lastly, you cannot skip out or make mistakes over the body. The content body should be stuffed up with keywords, it should sound natural. Learn the art of using keywords in such a way that they do not get caught by the readers and the content sound genuine and personal too.